NPE reflects the transformation of China's precision mold manufacturing industry

NPE2015 brought together more than 400 Chinese exhibitors, accounting for more than one-fifth of all exhibitors. However, most companies have a'wait and see' attitude towards capacity plans. At the same time, in order to digest existing production capacity, they are eager to open or expand export markets. Wang Yuzhang, the marketing manager of Suzhou Jiatailong Mould Co., Ltd., told Plastic News, 'At present, the domestic and European and American markets are not very clear, so everyone chooses to wait and see. 'The company's first participation in NPE, the main purpose is to attract more business in Central and South America. Jiatailong currently has two precision mold manufacturing plants with a total production area of u200bu200b6000 square meters and 150 employees. 80% of the business is concentrated on automotive precision molds. 'If we can get more orders, of course we will also consider selling land to build factories,' he said.'At present, we are still renting factories. 'The company's main export market is Germany, and it has an office in Germany. However, the sharp drop in the euro is not conducive to exports to Europe. 'Because our domestic costs are based on Renminbi, the costs increase every year, so there is no room for prices to fall. The direct consequence of the depreciation of the euro is that the euro price of Chinese molds has risen sharply, and it is now at a similar price level to that of Portuguese mold products. 'When talking about the overall development trend of precision molds and even the plastics industry, he said,'The past has developed too fast. 'So the current adjustment and transformation is an inevitable way. During the global economic recession that began in 2008, many traditional export companies were encouraged to turn to domestic demand. But now the domestic economic growth rate has also dropped to a low of more than 20 years. Zeng Yin, the business director of Shenzhen Weilijia Precision Mould Co., Ltd., also made a similar point. 'The global market is sluggish, and I haven't heard of any companies that are now expanding,' she said. The pain point of the precision mold industry is that most companies have low positioning, specialize in price competition, and few have high technical content. If you want to change and get out of this predicament, you must invest, purchase higher-end processing machines, and improve the level of technology. The company exports 70% of its products to overseas markets. Although the business in the United States has just started, this time the NPE will participate in the exhibition in the hope of enhancing understanding with customers face-to-face. An NPE Chinese exhibitor also brought a gratifying business expansion plan: Guangzhou Suier Laser Rapid Prototyping Co., Ltd. The company's booth was located in the center of the 3D printing zone, close to global industry giants such as 3DSystems. Vice Chairman Deng Qiao introduced that the company was established in 2003 and is currently one of the leading companies in the domestic rapid prototyping industry, providing new product development support and small batch trial production for the automotive, medical and other industries. The company currently has more than 50 equipment of various types and 250 employees. In addition to the Shenzhen headquarters, it also has three branch offices in Guangzhou, and plans to open a branch in Shanghai within this year and next year. At the same time, the company is also investing in 3D printing application equipment with special materials. 'The market is undergoing profound changes,' he said. 'A lot of investment is pouring in to promote technological progress. Some crafts will be eliminated, some will win. 'Most of Suier's business is in China, accounting for about 60%. Deng Qiao said that the automobile industry has invested heavily in 3D printing, which has given rise to market demand. Not only has the automotive manufacturing center moved to China, but also research and development is also moving to China, he added. The company's customers include well-known brands such as Volvo, BMW, Mercedes-Benz, and Porsche. 'The future direction of development is to be more demanding and more professional,' he concluded.